Who had a great Christmas? Let me know what you opened. (But go easy on me; if you got an ipad or a Mercedes, I don’t want to hear about it!)
Hope you all had a great Christmas! Mine was spent with my little ones. My little boy is terrified of his new Toy Story dinosaur, it roars ridiculously and then asks, "Were you scared?” My son shakes his head and with tears in his eyes, confirms with the dino that, yes, indeed, his roar is scary. So if you have a two year old, don’t buy a Toy Story dino. (Side note: If you’ve read this far, you have experienced social media.)
Sales Tip of the week :
According to John Gerzema(http://www.ted.com/talks/lang/eng/john_gerzema_the_post_crisis_consumer.html), 72% of people believe what other people say about a brand or company versus the 15% of people who believe advertisements.
Have you been affected by social media yet? Apple has. Google: “bad things about Apple.” (Side note: do the same for PC, Dell)
Social media is affecting you, me, and the companies we represent. What roll do you play in social media? What role do you play in defending yourself and your business or the business you represent?
Most importantly, what is being said about you and your business, by whom, and where? Have “they” gone online to slander you yet?
You say, “but Shawn, I am a small town office, I don’t have any need to be online; the Internet and social media have not been embraced here yet.”
Okay, I am not convinced, but for the sake of your argument, you don’t need a social media sermon; however if the pie chart is true, then what needs to be done to make sure you maximize your ability to drive more referrals into your office? You NEED to get more people talking about you and your agency!
Question of the keek: how do you get more people to talk about you or your business so that ¾ of the people listening are convinced that you are the best option in town? Do you have filmed testimonials playing on your website? (My company does not, I’ll make the suggestion today.) Do you have filmed testimonials playing in your lobby? Do normal people tell your potential clients that you are the best agent in town while getting groceries? (That is social media - normal people talking about you and your business and 75% of the people believing it, because it is not paid for and it is not coming from you.)
Another great social media definition and story (3 minutes video): http://www.ted.com/talks/alexis_ohanian_how_to_make_a_splash_in_social_media.html
Wow! you are right. My mother in law does that all the time. She buys, stuff other people told her about it. She gives referrals about brands or products, just because her neighbor heard they were good. She will never try anything new because nobody else is trying it. She believes anything her social (media) environment tells her.
ReplyDeleteAlthough she may or may not buy the products, my in-law causes the social media effect. This can be controlled if you are willing to place yourself in the middle of it and start creating the social trend. It's like telling someone: "Don't look there" What are they going to do? Yes, they will look and start asking questions and talking about it, and you have to be there to answer questions and implant initial thoughts about you and your product. Social media will do the rest.