Top Five Social Media Steps You Need to Take Today

I had two agents read the blog and decide it was time to dive into the Social Media world. Good for them.

They wanted to know how to get started and this is what I told them. The first baby steps into the Social Media world:

1) Yelp- Don’t just register on Yelp, go get some people to make some comments about you. (Last night on The Office, Will Farrell made reference to Yelp.) The more people that comment on you and your agency, the more you come up. Go get referrals that way.

2) Get listed .org– I mentioned it before. I hear you can do this and the results take a few days to kick in. I.e., if you put in all your info and then look for immediate results later that day you will see failure, go back and look for yourself in a week and you will be happy with the results.

3) Facebook- Have you been reading my other blogs? Do I really need to dig in any deeper here? If you have not gone this route yet, shame on you. If you have and you don’t have as many friends as you ought to, shame on you. (How many friends should you have? Go read the blog, it will tell you.)

4) Google Local listings- Google runs this world. Others are trying to get a piece of the action but Google makes the world go round. The last time you went to find a business how did you find it? Everyone Googles everything. Bing, another search engine is spending lots of millions to own some of that market share. The thick of the plot: If Google is providing you a FREE way to get seen and listed as a local business, so they can put the Yellow Pages out of business, then jump on it and quit paying the phone book sales guy.

5) If you blog it, they will come- Make yourself look like a professional online even if you wear shorts to the office every day. A blog is slow moving. You have a captive audience and hundreds if not thousands of client emails to send your links to. Every time you write a posting, send it to your audience via email, Facebook, and link it to your website.

There is one problem with blogging. If you start down this road. You will start tracking your hits and become obsessed with it. Who wants to write at 6am and not see the hits they deserve for their labors? J/K

Need ideas about what to write about: Go to www.thetruthaboutinsurance.com. There are hundreds of ideas there. (Just a side note, when I take an idea from somewhere, I usually provide the link to that website. That way I am not plagiarizing and the original writer or source gets a chance at growing their hits as well, by people who follow their link from your page.)