Facebook

This is going to be quick.

How many clients do you have? How many friends do you and your employees have on Facebook? Add those three numbers together, divide the number in half.

Your Facebook friends + your employee's Facebook friends + your agency's clients / 2 = the # of followers you should have on Facebook

That's how many friends your business should have following it on Facebook.


Here are some quick suggestions on how you might get them to befriend you:

1) Tell your clients that you are paying the 634th friend that joins the fold.
2) $500 for the best success story posted on your company's wall. ABC Insurance agency saved me $489 and got me MORE coverage. How impactful would that be?
3) $30 to the best description of an independent agent provided by your clients.
4) $100 to the best description of your Homeowners Insurance coverages.

Etc., Etc., Etc.

Get the net! Make Facebook work for you. Get your following involved and actively reading and posting on your wall.